Brand flow

This page explains how a brand joins Outfiqe, sells and gets paid. It’s a description only. Step-by-step guides for brands come later.

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Applying

A brand starts by filling in the public application form. It asks about the brand and how to reach the people behind it. Nothing is set up at this point. The application waits for our team to look at it. Our team either approves or rejects it, and the brand gets an email either way.

• Rejected: the email may include the reason, so the brand knows what to change before applying again.
• Approved: the email contains an invite link for creating the brand account. The link only works for a limited time, so it should be used soon.

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Setting up the brand account

The invite link opens a sign-up page that’s tied to that brand. Once the account is created, the brand has its own dashboard. A short tour shows where everything is the first time it’s opened. Before selling, a brand fills in three things:

• Brand profile. Name, logo and a short description that shoppers see on the brand’s page.
• Size charts. One chart for each type of clothing the brand sells. For each size, the brand gives the height and weight range it fits, and how stretchy the fabric is. Shoppers’ size suggestions come from these charts.
• Pickup location. The address where our rider will collect orders. Shoppers never see it.

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Listing products

A brand adds each product with photos, a description, sizes, stock for each size, and a price. It can also mark a product as Thrift with a condition rating and a note. A new product doesn’t go live straight away. Our team checks it once, to make sure the listing is real and complete. After that first check, any change the brand makes, like a new price, a sale price, more stock or new photos, shows up on Outfiqe immediately. The brand can also remove a product at any time.

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Muse tags

Once a product is live, muses can tag it in their looks. Each new tag waits in the brand’s tag review queue. The brand sees the look photo, who the muse is, and which product and size were tagged, then approves or rejects the tag. A rejection includes a reason. When approving, the brand can also mark the muse as trusted. From then on, that muse’s tags on this brand’s products go live without waiting. If a brand doesn’t decide on a tag within 7 days, it’s approved automatically, so muses aren’t left waiting forever. Brands with tags waiting get reminders before that happens. If a brand rejects a tag because the piece looks fake, that goes to our team as well, so we can look into it.

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Receiving orders

When a shopper buys from the brand, the order appears on the brand’s Orders page. The brand never gets the shopper’s address. Instead, it packs the pieces with the pickup slip and marks them ready. Our rider then collects the order from the pickup location and takes it to our hub. At the hub we check each piece. If a piece fails the check, it isn’t sent to the shopper. In a few areas, a brand might need to send an order itself instead. When that’s the case, the Orders page says so clearly. For the shopper’s side of the same order, see order flow.

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Returns to the brand

Pieces come back to the brand in a few situations: the shopper refused the parcel, the delivery partner couldn’t deliver it, or a piece failed our check at the hub. Our rider brings them back. The brand confirms it has received them in its dashboard, and the stock goes back on sale.

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Earnings

Every piece sold creates an entry in the brand’s wallet, showing exactly what the brand earns on it after our commission. That money starts as pending. It becomes available 7 days after the order is delivered, once the return window has passed. If the piece is cancelled or refunded before then, the entry is removed. When there’s money available, the brand can withdraw it to its verified bank account. See payout flow for how that works.

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Leaderboard

Brands can appear on the weekly brand leaderboard as trending, most purchased, most loved or fastest growing. It’s worked out from real activity on Outfiqe, so it can’t be bought.